THE COUNSEL · PRIVATE COACHING

One practice.
Two ways in.

One practice.
Two ways in.

Coaching for founders and leaders who have outgrown advice. Engaging in one-on-one or small cohort conversations to drive real change.

Coaching for founders and leaders who have outgrown advice. Engaging in one-on-one or small cohort conversations to drive real change.

The principle

We work with a few clients to provide dedicated attention and ensure confidentiality. That is the whole of it.

The practice

The work is private, structured, and held in confidence. Here is what that means in practice.

A private practice.

Coaching held one to one, in confidence, for a small number of clients at a time.

A considered method.

The work is structured, not improvised. Every engagement follows a clear arc.

A room that holds.

What is said in session stays in session. Discretion is the first term of the work.

A steady cadence.

Sessions run on a regular rhythm across a season, not scattered one-off calls.

Access between.

The decisions that will not wait for the next session are not left to wait.

Real accountability.

You are held to what you decide, plainly and in private.

IN THEIR WORDS

Trusted by 3,000+ leaders across the globe

From first-time founders to seasoned executives, the work helps leaders make the hard calls, hold their teams, and change what they are capable of.

★★★★★

4.9 avg. rating

14

countries

9 in 10

come by referral

  • Decisions made with conviction

    “It stayed in the room until I could make a call I had put off for months, and finally trust it.”

    Marcus Ellery

    Founder & CEO

  • 2 qtrs

    To rebuild the leadership team

    “I had no shortage of advisors. What I lacked was one honest room, and it reshaped how I lead.”

    Farah Idris

    Managing Partner

  • 12 wks

    From stuck to a clear plan

    “The cadence is what matters. Fortnightly, in confidence, and held to just what I said I would do.”

    Daniel Osei

    Co-founder

  • Decisions made with conviction

    “It stayed in the room until I could make a call I had put off for months, and finally trust it.”

    Marcus Ellery

    Founder & CEO

  • 2 qtrs

    To rebuild the leadership team

    “I had no shortage of advisors. What I lacked was one honest room, and it reshaped how I lead.”

    Farah Idris

    Managing Partner

  • 12 wks

    From stuck to a clear plan

    “The cadence is what matters. Fortnightly, in confidence, and held to just what I said I would do.”

    Daniel Osei

    Co-founder

  • Decisions made with conviction

    “It stayed in the room until I could make a call I had put off for months, and finally trust it.”

    Marcus Ellery

    Founder & CEO

  • 2 qtrs

    To rebuild the leadership team

    “I had no shortage of advisors. What I lacked was one honest room, and it reshaped how I lead.”

    Farah Idris

    Managing Partner

  • 12 wks

    From stuck to a clear plan

    “The cadence is what matters. Fortnightly, in confidence, and held to just what I said I would do.”

    Daniel Osei

    Co-founder

  • Decisions made with conviction

    “It stayed in the room until I could make a call I had put off for months, and finally trust it.”

    Marcus Ellery

    Founder & CEO

  • 2 qtrs

    To rebuild the leadership team

    “I had no shortage of advisors. What I lacked was one honest room, and it reshaped how I lead.”

    Farah Idris

    Managing Partner

  • 12 wks

    From stuck to a clear plan

    “The cadence is what matters. Fortnightly, in confidence, and held to just what I said I would do.”

    Daniel Osei

    Co-founder

The Counsel

Real change, not reassurance. The work is honest, and it asks something of you.

The work begins with a conversation.

Most clients come by referral. A direct enquiry is welcome, and it is read personally, not by a form.

You lead something real. You have outgrown advice. And you are ready to do the work.

I

You lead something real

A founder, an executive, or a partner, with people and decisions that rest on your judgement.

II

You have outgrown advice

You are not short of opinions. You are short of a candid counsel who will hold you to what you decide.

III

You value discretion

What matters to you is private. In this practice, it stays that way.

You lead something real. You have outgrown advice. And you are ready to do the work.

I

You lead something real

A founder, an executive, or a partner, with people and decisions that rest on your judgement.

II

You have outgrown advice

You are not short of opinions. You are short of a candid counsel who will hold you to what you decide.

III

You value discretion

What matters to you is private. In this practice, it stays that way.

You lead something real. You have outgrown advice. And you are ready to do the work.

I

You lead something real

A founder, an executive, or a partner, with people and decisions that rest on your judgement.

II

You have outgrown advice

You are not short of opinions. You are short of a candid counsel who will hold you to what you decide.

III

You value discretion

What matters to you is private. In this practice, it stays that way.

THE MEMBERSHIP

What every engagement holds

  • One to one, held in confidence

  • Cohorts of twelve weeks, twice a year

  • Sessions on a steady cadence

  • Access between sessions

  • A quarterly review of the work

  • Frameworks kept private to clients

  • A small number of clients

  • By referral or direct enquiry

  • Real change, not reassurance

  • Ninety-minute conversations

  • Candour, in private

  • In person and online

Private coaching for founders and leaders.

© 2026 The Counsel. All rights reserved.

Private coaching for founders and leaders.

© 2026 The Counsel. All rights reserved.

Private coaching for founders and leaders.

© 2026 The Counsel. All rights reserved.

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